Malta Presses Culture For 2008

Initial reports suggest that the holiday island of Malta has had a finest ever year for tourism in 2007, and is now considering how she can expand her appeal.With a history dating back countless year tourist employers have decided that a mix of history and culture is a market the island can tap in 2008, and will be marketing it to the UK and other European countries.Speaking just recently Malta’s tourism Minister noted that visitor numbers
had increased each month given that November 2006-this was due though to the low cost airlines beginning to fly to Malta, more than anything the federal government had done or the tourist board to promote Malta as a holiday destination.Commenting on the requirement to diversify the series of vacations Malta has the ability to use potential visitors
, he stated:’ Today we can not rely anymore on the formula ‘sun, sea and sand’. We are diversifying our product

into brand-new tourism segments, particularly cultural tourism, English language knowing, conferences and incentives, sports, and Gozo as a location by itself. Together these segments comprise about 40 per cent of all tourists pertaining to Malta. This suggests that we are on the ideal track of diversity.’At the moment some 150,000 travelers see Malta each year particularly for the island’s history and culture, but there is no
particular target set to strike in the coming years.Commenting on Malta’s pitch for the culture and heritage market, a local travel guide states’From exactly what we can see there isn’t a figure the tourism managers want-and that’s barely unexpected given their dismal record in the past when it come to drawing in holidaymakers to Malta.’The optimism from Malta remains in sharp contrast to simply a few years ago when some major holiday business were considering dropping Malta as a holiday alternative altogether.With a down
spiral in visitor numbers in successive years, the Maltese federal government lastly relented to press from the Malta holidays industry and enabled low cost providers to fly to the island for the first time in November 2006. Competition was eager in between the airline companies to take up the profitable UK to Malta path, and Dublin based Ryanair was chosen over competitors easyJet to use up the path, and the island has benefitted this year with a sharp boost in tourists, reversing 6 years of decline.Since then the island’s tourist authorities have finally waken approximately the fact that competition in the skies could bring more advantages to the nation than protecting her national airline, and new paths have opened in between Malta with Germany, Spain and

Scandanavia.New official figures reveal that this year’s very important summer season has actually been the best in 6 years for Malta, reversing the decline in fortunes for the Mediterranean island.The good news for Malta is that regardless of the boost in the variety of travelers arriving on the island by means of low expense flights, the tenancy levels of hotels has increased from standard to 5 star, revealing that Malta can interest all, which is why maybe culture and history are viewed as sectors of the travel market that might bring a lot more visitors to the island, however time will inform if government led directions can actually be beneficial for Malta’s vacation and airline company industries. For 2008 vacation Malta deals visit YourMalta.com Consisted of at the Malta site is a weather projection for the capital Valletta and a Milan weather report plus 7 reviews of lodging and hotels in Malta 100

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