Marketing and tourist officials on the island of Malta are beginning a push to change the face of its holiday market, as the overall number of holidays offered in 2009 is expected to dip, with the objective of possibly keeping her tourist numbers on a similar level to recent years.
It appears that its days of depending upon the over 60 crowd to infuse outside Euros into the Maltese economy are numbered. No plans remain in location to snub its population of retired holidaymakers. Nevertheless, the island’s tourism director recently revealed his intent to re-market Malta to a younger generation.Malta has actually ended up being synonymous with the aged in the minds of some European tourists. Seeing a world of chance for increasing the numbers of tourists in different age brackets to the island, tourism director Chris Fenech intends to soon change that image. The plan is to campaign hard for a more youthful visitor populace. Much of this effort will be intended directly at British tourists. While other Europeans are beginning to frequent the hotels, clubs, and beaches of Malta, Brits still hold on to the notion that Malta is for retirees.Changing the image of a holiday destination isn’t really simple, but Fenech appears to be approximately the obstacle. Tourist authorities are focusing on a couple of key areas. High-end cruise-goers are being encouraged to spend some time in Malta as ships are motivated to dock in Malta. The theory is that cruisers who concern Malta for a day stop will like the island enough to return for a longer holiday.They also prepare to increase the island’s profile with the spa and health crowd. Tour bundles will be geared particularly toward the traveler looking for health and wellness in addition to relaxation while holidaying. Another smart tactic being utilized to draw in a more youthful crowd is to promote Malta as an extraordinary place for wedding events and honeymoons.It’s credibility for being a senior citizen’s sanctuary aside, Malta and her smaller sized islands have much to use for travelers of all ages. The island is rich with history that can still be seen today in ancient structures, such as its megalithic temples. From wars and fights, to its lots of and varied ruling bodies, to its self-reliance in 1964, Malta’s past is rich and exciting.Malta likewise boasts stunning surface, like its popular Dingli Cliffs. Large rock deals with drop unexpectedly into the gleaming blue Mediterranean Sea, making them a breathtaking stop on a tourist’s schedule. Naturally, lots of tourists simply come for the rolling, sandy beaches.Since Malta has nearly year round sunlight, it is an ideal location for the devoted outdoor sportsman to invest a week or more. Golf enthusiasts might wish to strike the greens at the Royal Malta Golf Club. Watersports like skiing, browsing, paragliding, wakeboarding and diving are popular with travelers
throughout their Malta holidays. Numerous hotels use watersports packages. Or, visitors may choose to just check out a local company specializing in rentals and lessons.Horseback riding is another Maltese favorite. For those who prefer to view horses rather than ride them, horse races occur on a weekly basis throughout peak season. The island is also the home of major regattas and private yacht races. The Malta Marathon every February is a popular event with runners from all over the world, when the malta weather is very first class for athletics.Clearly, Malta has much going all out when it pertains to tourist attractions. Whether Malta will overcome its credibility as a destination for senior citizens remains to be seen. But a lot about the island could lure a younger generation to visit Malta for their holidays -and with the economic downturn in complete swing Malta will be pleased to see them.
2009 Malta holiday offers are online at yourmalta.com Low-cost flight to Malta deals are available with low cost airlines and the online Malta travel guide also has reviews of Malta hotels project
source http://creativedogtrainingonline.com/toy-dog-breed-category/malta-targets-younger-vacation-market/
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